Hey - Logan here, founder of The Feats.
If you’ve been with us since the early days, you know we started as The Feets. It made sense: we were obsessed with helping active people look after the most overlooked part of their bodies - their feet! But as our community has grown, so has our understanding of who we are, and what our community holds dear.
From The Feet to The Feats: The Evolution
Let’s be real: feet matter. But what really drives us - and you - isn’t just healthy toes. It’s what those feet help you achieve. The word “feats” means something bigger. A feat is an achievement. It’s earned. It’s the result of hard work, effort, and a willingness to push yourself beyond your comfort zone.
Over the last year, I’ve watched our community do exactly that - push themselves to achieve things they didn’t think were possible, in some instances things that scared them a little.
But they consistently showed up, dug deep and delivered. They grew through trying to achieve, through pursuing a feat.
Our community did so many things in 2025, from running their first 5K, finishing marathons, hiking mountain summit, and - maybe most importantly - kept showing up on the days when it felt impossible. You’ve proven, time and again, that the real magic isn’t just in the finish lines, but in the effort, the setbacks, and the comebacks.
Why The Feats? Because You’re More Than Just Feet
This change isn’t about a logo or a label. It’s about what we stand for. We’re not just a brand that sells foot care. We’re a movement of people who believe that physical endeavour - the act of striving, sweating, and sometimes stumbling - is the key to unlocking our best selves.
Our brand proposition is simple: The Feats champions and supports those pursuing personal goals at every stage of their journey, providing natural, hard-working products that keep movers on their feet to achieve their own feats. We believe in doing things properly, in prevention over cure, and in the power of community to help you go further.
I’ve felt it in my own life. Every time I’ve laced up for a run, dragged myself out for a cold, wet training session, or pushed through a setback, I’ve come out the other side stronger - not just physically, but mentally. That’s the real “feat.” And I know I’m not alone.
What This Means for You
First things first: our products aren’t changing. The Feats still delivers the same high-quality, science-backed, all-natural solutions you trust - each one designed specifically to tackle the real problems active people face with their feet, from blisters and athlete’s foot, to achy muscles and cracked heels. We’re as obsessed as ever with prevention, performance, and keeping you moving, and ready for whatever’s next.
But here’s the bigger picture: your feet are more than just body parts. They’re your foundation. They take you places, help you achieve things, and carry you through every challenge - from the first step out the door to the finish line and beyond.
The Feats is about celebrating that journey. We’re here to support you on the days you’re smashing PBs and on the days you’re just putting one foot in front of the other feeling a little blue (it happens to the best of us, don’t worry!).
We are the brand that cheers you on, gives you the tools, the community and information to train well, recover better and to keep going. We are here to remind you: the hard days matter just far more than the highlight reels.
We’re here for the runners, the hikers, the walkers, the cyclists, the gym-goers, the weekend warriors, and everyone who believes that effort is its own reward. We’re here for the people who know that the journey is messy, and that’s what makes it meaningful.
Help Us Make the Leap
As we make this transition from The Feets to The Feats, you might spot a bit of overlap - an old logo here, a stray label there, or a reference to the old name where you should see the new one. If you do, we’d love to hear from you. Just take a photo and share with us on Instagram (just make sure you tag us @wearethefeats) or email us on hello@thefeats.com. Think of it like an easter egg hunt with goodies for those that find the eggs!
Your feedback is invaluable and helps us make sure nothing gets missed as we roll out the new brand. Just drop us a line if you spot anything out of place.
We really appreciate your patience and flexibility as we make this change over the next couple of weeks. Hopefully, you won’t notice a thing - but if you do, you’ll be helping us get it right for everyone.
The Movement Starts Here
So, welcome to The Feats. Same team, same commitment to natural, science-backed products - but now with a name that matches the growth in our ambitions, and the spirit of our community. We’re here to help you achieve your feats, whatever they look like. Let’s go further, together.
Go get it!
Logan
