About Us

Redefining Foot Care

Who we are

The Feats is a challenger brand on a mission to revolutionise active foot care. Born from the wilds, built by athletes and movers, and powered by science-backed, all-natural products, we exist to help you go further - on your feet and in life.

The Feats is the world’s first nature-based Active Foot Care company, with a focus on prevention and longevity. We support those seeking challenge through sport, adventure and movement.

Our story

Logan Estop-Hall’s life has always been defined by movement - competing at the highest levels in national cross-country, county rugby and hockey, national orienteering championships, endurance kayaking, extreme sports, and mountaineering, as well as serving as a Royal Marines Reserve officer. Yet it was during the COVID era, when he reconnected with running, that he rediscovered the profound mental and psychological power of pursuing ambitious endurance goals.

This journey reached its pinnacle with the completion of the legendary Bob Graham Round - arguably the world’s most demanding 24-hour fell running challenge - on his first attempt, finishing in 23 hours and 34 minutes. That experience crystallised his mission: to empower others to find fulfilment, resilience, and purpose through movement.

Logan holds a B.Sc. in Sport and Exercise Science from Birmingham University, reflecting his deep love of understanding the human body, physiology, recovery, and repair. This scientific foundation underpins The Feats’ commitment to evidence-based, high-performance products.

Milestones:

2024: R&D to design 4 all-natural products to tackle the most common foot health problems
2024: Successful, self-funded market test receiving only 5-star reviews
2025: Raised seed round from athlete-investors from Bristol gym
2026: Scaled D2C, expanded to Amazon and TikTok Shop, built a loyal community of like minded movers
2026: Closed final seed round to enable business to grow and develop new products and go global
2026: Watch this space…

What we do

We create 100% natural, high-performance foot care for everyday athletes and active people. Our range tackles the most common issues—athlete’s foot, cracked heels, chafing, and muscle soreness—so you can train harder, recover faster, and adventure further.

Our Products:

All products are science-backed, free from synthetics, and packaged for life on the move.

Why Trust The Feats?

All-Natural, Science-Backed: Every ingredient is chosen for proven efficacy - no fillers, no nasties.
Loved by Movers Around the UK: 5-star reviews galore, and a growing community of real users.
Sustainability Commitment: Durable, recyclable packaging and a “move boldly, tread lightly” ethos.
Transparent & Honest: We share our journey, our challenges, and our wins - no pharma-speak, just facts.

Meet the Team

Logan Estop-Hall - Founder & CEO
Endurance athlete, serial entrepreneur, and the driving force behind The Feats.

Our Team:
A diverse crew of athletes, product specialists, and creative minds—each passionate about movement, nature, and honest innovation.

Photos and bios coming soon.

The Collective

The Feats’ Collective live life to the fullest, pursuing the impossible and going where others don’t. Join us, as we explore the world and ourselves, one challenge at a time, on adventure after another.